Develop a vision for change Describe a desirable future – one that people would be happy to have right now if they could.
Make the vision compelling. It must be better than the status quo so that people will gladly undertake the effort and sacrifice necessary to attain it.
Ensure that the vision is realistic. It must be perceived as being within the grasp of a hardworking group of people.
Focus on a manageable and coherent set of goals.
Build in flexibility so that if the circumstances change, the vision can change too.
Make sure the vision is easy to communicate to all levels of people, both inside and outside of the organization.